Nasscom Product Conclave

I am getting ready for the Nasscom Product Conclave.

Now, technology events, as they are, are old hat to me. Been in many - some as a vendor, some as customer, and some just as a curious passer-by. In most, saw things that I had seen before, and except for meeting some interesting people, they did not require me to "get ready".

But this event is different. As the event web site tells me, it has 600 companies participating, and most of them are Product Companies. Whoa! 600 is a HUGE number! The energy from just one software enterprenuer can change the world - but 600 of them, all together - just what they could'nt do!

I am getting ready to this high energy meet. Sure to meet many interesting passionate geeks, and many passionate money making hounds, and yes, hopefully some buyers too. This time we have taken up a booth there. And we would do some kind of a show-and-tell session there.

So, whats business got to do with it? Quite a bit. Indian Businesses can now look at this software product community which has grown underfoot, and Indian-made software products should soon become a part of the IT buying process for Indian CIOs, if they are looking for smart, and cost effective technology solutions. Time that businesses looked at buying options other than biggies - enough of being treated by biggies as the second cousins with respect to buyers in the US and Europe. Businesses in India - time for you folks to take a look at people who would work alongside you to create great business value for you, right from the Indian soil.

Sounds patriotic, does it not? But hey, why not? Why not look at your own soil before you go looking elsewhere? It may be worth your while...